Think about your own buying habits. You probably check G2 reviews, scan case studies, or ask peers in your network before committing to a new tool. Your prospects do exactly the same thing. They want proof that comes from people like them, not your pitch deck. But here’s where many SaaS teams get stuck: You have customers who love your product, but their stories remain buried in Slack messages or customer success notes. Meanwhile, potential buyers search for social proof that could help them make confident decisions!